A conversation is the first stage of creating a logo. We obtain information about a company or brand whose logo we are creating. During online workshops, we try to develop a framework for the philosophy of the brand: why it exists, what is the vision of its operation, what is its identity, who are the ideal recipients, and what should they pay attention to? We help define the strategy and the objectives. Determine which emotions the brand should be associated with and how recipients should remember them. Creating a logo requires constant cooperation with the customer.

With the source information on the brand and its recipients, in the next stage, we objectively examine the market environment in which it operates. We analyze the image of competition, trends and visual habits of clients in a given market segment. We work out the directions in which the project stylists should go so that they are properly positioned in the mind of the viewer. At this stage, we determine whether the logo should be minimalist, complicated, modern, traditional, technical or rustic. We are designing a trademark for each industry. We take into account both the expectations of the customer and his business strategy as well as the requirements of the market environment. The assumptions made are the starting point for the graphic design.

The design of the logo starts with a sketch. We are preparing preliminary ideas, outlines and concepts. We’re talking about them in the team and choosing the best. Only the best and most targeted concepts have been developed. At the end of the day, we want to create one character-the best of the best. The sketching stage is a creative brainstorm. It is about the objective selection of the best concepts that best meet the requirements of a new logo. As a result, the creativity of several graphic designers is combined around a common goal-the success of the brand.

The best graphic designs, logo sketches are developed and created in electronic form. At the same time, they are given a professional form, based on lines or a grid. At the core of ideal projects are timeless principles: symmetry, simplicity, and golden proportion or Gestalt principles. It is thanks to them that even a completely new brand may seem well-known. At this stage, the appropriate typography is chosen - the way of recording the name, harmonizing with the logo. We focus on the form itself, not yet in the color scheme, which is matched in the next stage.

The best logo designs are presented to the customer in the form of a transparent document with visualizations of the use of the sign. We present both the mark itself on a white background, and we prepare a series of visualizations that allow you to orientate yourself and imagine how the sign looks in the real world environment. Along with the presentation, there is a short note with several details regarding the brand philosophy presented in the given version of the logo. At this stage, we usually focus on the form, except for the color scheme.

At this point, it is necessary to meet or online workshops and discuss the prepared proposals. During the discussion, we determine the favourite, discuss the strengths and weaknesses of each proposal. We determine whether it is necessary to refine the mark to better reflect the character of the brand. We set further actions and deadlines. At the customer's request, we can conduct detailed marketing research to support the selection of the best proposal.

We polish the selected version of the mark and polish the details to get the perfect result and make the customer happy. Usually, at this stage, we choose the colour of the sign and give it a final look. The project is presented for final acceptance by the client. Thanks to the carefully planned process of the logo design: from marketing analyzes and preparation of brand communication strategies to joint conceptual work of the entire graphics team - the final effect is not only graphically polished but also meets all the criteria for creating a valuable brand image.

After creating the final version of the sign, we prepare a set of files in several variants: the basic version in colour, shades of grey and mono (each in the light and dark version). Each variant is prepared and delivered in various vector formats, ideal for printing (eps, pdf) and raster, the best for online applications (jpg, png). As a graphic studio, we transfer copyright to the project. You can start using it in practice. After finishing the work on the logo, we can start creating the brand book, or the mark book. They constitute a development of the assumptions of brand identification for a coherent system of visual identification. Designed logos can be used on letterhead, product packaging, websites, business cards, leaflets, banners, in company catalogues and other forms of advertising.